The under is an instantaneous excerpt of Marty’s Bent Factor #1262: “The content monetization via LN wave is here.” Sign up for the newsletter here.
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In March 2021 I wrote a piece that known as out the Web3 meme and the convoluted schemes that shitcoin tasks have been/are making an attempt: to have their tokens monetize content material. In that piece, I highlighted Sphinx as an software constructed at the Bitcoin protocol/Lightning Community protocol (BP/LNP) stack that used to be proving that content material monetization would most likely occur by way of injecting bitcoin by way of the Lightning Community into other content material mediums. Neatly, right here we stand 17 months later and the fad has speeded up dramatically. I figured it would be a great time to test in in this explicit vertical and spotlight one of the vital cool tasks being constructed.
Podcasting 2.zero has, personally, the possible to be bitcoin’s first killer app out of doors of the usage of bitcoin as a legitimate financial savings automobile. I’ve been the usage of it for just about two years now with “Stories From The Crypt” and “Rabbit Hollow Recap” and the volume of sats flowing and selection of other people streaming them have most effective been expanding since we first added Lightning Community public addresses to our RSS feeds. Extra apps have built-in Podcasting 2.zero into their services and products.
by way of Podcastindex.org
Podcasting 2.zero is solely the end of the iceberg, regardless that. The fashion has stoked inspiration in developers the world over and we’re starting to see an increasing number of programs and tooling come to marketplace that can make content material mediums of all kinds monetizable by way of the Lightning Community. Alby is a browser extension pockets that makes it simple to pay Lightning invoices as you surf the internet. Mash is a toolkit that content material creators like myself can leverage to monetize written, audio and video content material in addition to consumer interactions as they interact with positive options (likes, vote casting, feedback, and so on.). Wavlake is an organization operating to convey the Podcasting 2.zero fashion to the track business (amongst different verticals), permitting musicians to publish their audio recordsdata, syndicate them out to customers and feature customers circulation price over Lightning as they pay attention. That provides the ones musicians the facility to separate bills to everybody else concerned within the manufacturing in their artwork mechanically.
Those are however a number of the corporations that are evoked when excited about the explosion of job occurring on this explicit nook of the Bitcoin financial system.
What’s so thrilling about all of those programs and equipment is that they are going to start to permit creators and their audiences to experiment with new industry fashions that have been by no means sooner than imaginable sooner than the emergence of the BP/LNP stack. For example, Fountain has included a podcast clipping characteristic that permits listeners to receives a commission for clipping positive sections of podcast episodes. If different Fountain customers like a selected clip that you’ve clipped they are able to spice up you for the paintings of surfacing that microcontent.
Growing income streams for listeners is an overly untapped design house that are supposed to breed some mind-bending experiments. Now not most effective can listeners receives a commission, however this actual mechanism introduces an natural street by which to floor the most efficient content material. As an alternative of relying on some black field set of rules to position content material in entrance of you, the curated content material will likely be consumer generated and pushed by way of the worth assigned to it by way of the community of customers throughout the app. Since actual price (sats) is at the line, the cream must upward push to the highest.
I like that lots of the conventional Silicon Valley mission capitalists and everybody else enamored with the extraordinarily sophisticated international of “Web3” are slumbering on those trends on most sensible of Bitcoin. There appears to be an incapability for those sorts to again the rest or construct the rest that doesn’t have a rent-seeking token connected to it. The sign lies in the entirety mentioned on this rag and the entire different tasks like them that haven’t been discussed. There may be actual, concrete infrastructure being constructed out that can have long-lasting endurance within the Bitcoin financial system whilst the “Web3” sorts get utterly distracted by way of the shitcoin taste of the month.
Onward!
