Accenture (NYSE: ACN) has made a strategic funding by way of Accenture Ventures in Trying Glass Manufacturing facility, a number one hologram firm. Trying Glass, with headquarters in Brooklyn, New York and extra operations in Hong Kong, has developed an end-to-end holographic platform, with a lineup of shows that may present content material in life-like 3D, with out requiring using headsets or head-tracking.

Rising client and enterprise curiosity within the metaverse as a creator economic system and power to boost day-to-day duties is predicted to gasoline a $1 trillion income alternative by the tip of 2025, in response to Accenture findings launched in January 2023. Know-how like Trying Glass provides the chance to attach 3D digital experiences within the metaverse to the bodily world.

Trying Glass has paired its show expertise with a software program suite that permits manufacturers, designers, and customers to showcase 3D content material that’s sometimes seen in 2D. The fast-moving shift from 2D to 3D media may have a big influence on the way forward for retail, communication, and finally, the house, the place the consumption of 3D media may turn into the norm. In June 2022, Trying Glass launched the world’s largest holographic show, the Trying Glass 65″, which is already being utilized in Accenture Labs in San Francisco.

Additional, the Trying Glass Blocks sharing platform allows the identical content material to be shared seamlessly by way of any web browser and throughout quite a lot of environments: cell, social and even the metaverse. This marks the first-ever platform for internet hosting and sharing 3D holograms on the web, permitting manufacturers to supply their followers with an immersive client expertise anyplace, on any gadget.

“Trying Glass’ 3D expertise will be deployed in bodily environments together with paired metaverse experiences to create deeper, extra immersive interactions between manufacturers and their clients,” mentioned David Deal with, senior managing director and international lead of Accenture’s Metaverse Continuum enterprise group. “We imagine this expertise has the potential to play a useful function in metaverse content material creation and throughout enterprise purposes that bridge the bodily and digital worlds, together with retail advertising and holographic communications.”

In March 2022, Accenture fashioned the Accenture Metaverse Continuum enterprise group, which mixes metaverse-skilled professionals and deep capabilities in buyer expertise, digital commerce, prolonged actuality, blockchain, digital twins, synthetic intelligence and pc imaginative and prescient to assist purchasers design, execute and speed up their metaverse journeys.

“With our patented software program and {hardware} platform that features our Trying Glass Portrait show and the bigger format Trying Glass 32″ and 65″, Trying Glass holograms are poised to drive the seismic shift from 2D to 3D,” mentioned Shawn Frayne, co-founder and CEO of Trying Glass. “We imagine this shift shall be larger than that from radio to TV, or the shift from black and white to paint. The hologram period has actually begun and becoming a member of Accenture Ventures’ Mission Highlight initiative will assist us drive elevated enterprise adoption of the highly effective model experiences and connections that Trying Glass will ship.”


Trying Glass is the most recent firm to affix Accenture Ventures’ Mission Highlight, an engagement and funding program centered on investing in firms that create or apply disruptive enterprise applied sciences. Along with funding, Mission Highlight connects rising expertise startups with the World 2000 to fill strategic innovation gaps and provides in depth entry to Accenture’s area experience and enterprise purchasers, serving to startups harness human creativity and ship on the promise of their expertise.

“As extra firms set up and increase their metaverse presence, they’re on the lookout for methods to convey immersive metaverse experiences to their clients within the bodily world, and we imagine Trying Glass’ holographic platform can allow them try this,” mentioned Tom Lounibos, managing director, Accenture Ventures. “We stay up for introducing our purchasers and ecosystem companions to the Trying Glass holographic software program and {hardware} platform and dealing collectively to create new content material, together with dynamic, custom-made 3D consumer experiences and interactions.”


About Accenture

Accenture is a number one international skilled providers firm that helps the world’s main companies, governments and different organizations construct their digital core, optimize their operations, speed up income progress and improve citizen providers—creating tangible worth at pace and scale. We’re a expertise and innovation led firm with 738,000 individuals serving purchasers in additional than 120 international locations. Know-how is on the core of change in the present day, and we’re one of many world’s leaders in serving to drive that change, with sturdy ecosystem relationships. We mix our power in expertise with unmatched trade expertise, useful experience and international supply functionality. We’re uniquely capable of ship tangible outcomes due to our broad vary of providers, options and property throughout Technique & Consulting, Know-how, Operations, Trade X and Accenture Tune. These capabilities, along with our tradition of shared success and dedication to creating 360° worth, allow us to assist our purchasers succeed and construct trusted, lasting relationships. We measure our success by the 360° worth we create for our purchasers, one another, our shareholders, companions and communities. Go to us at

About Trying Glass

Based in 2014, with headquarters in Brooklyn, New York and operations in Hong Kong, Trying Glass is constructing the primary nice hologram firm of the twenty first century. In 2018, the corporate launched the world’s first desktop holographic improvement package, and in 2020, launched Trying Glass Portrait, the primary private holographic show. Through the summer time of 2022, Trying Glass introduced the world’s largest holographic show, the Trying Glass 65″ and the primary technique to share holograms on the web on its Trying Glass Blocks platform. Go to us at

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