Playboy, based by the late Hugh Hefner, introduced a staggering impairment lack of $5 million on its Ethereum holdings from final yr. The corporate attributed the loss to the extended crypto winter that had a big affect on the broader market, inflicting a decline in cryptocurrency costs.

In the course of the pinnacle of the crypto market in October 2021, the corporate unveiled its “Rabbitar” NFT undertaking. In response to TradingView knowledge, Ether, the native coin of Ethereum, has misplaced over 60% of its worth since then.

Playboy Will get Whipped As Ethereum Worth Plummets

In response to an annual report on Thursday, the media firm accepted Ethereum as cost for its Rabbitars NFTs, which have been launched in 2021 and are held on its stability sheet as digital property.

“The market worth of 1 Ethereum in our principal market ranged from $964 – $3,813 through the yr ended December 31, 2022, however the carrying worth of every Ethereum we held on the finish of the reporting interval displays the bottom worth of 1 Ethereum quoted on the energetic change at any time since its receipt,” in accordance with the submitting

In response to Playboy, the agency accounts for its digital property as “indefinite-lived intangible property” which can be liable to impairment losses if the property’ truthful worth falls beneath their carrying worth at any time.



Even when the truthful worth of the property rises after the impairment losses, the corporate’s impairment losses on digital property can’t be recovered.

Playboy’s Foray Into Web3

Playboy introduced its curiosity in NFTs again in March 2021, changing into one of many first main firms within the grownup leisure trade to discover the potential of blockchain know-how.

The transfer is seen as part of its broader technique to remain related and have interaction with a brand new technology of followers, whereas additionally exploring new income streams within the digital age.

Other than Rabbitars, Playboy has additionally created NFTs for a few of their iconic journal covers, together with the primary concern of Playboy from 1953 and the well-known 1971 cowl that includes actor Burt Reynolds. These NFTs have been bought by means of varied NFT marketplaces, comparable to OpenSea and Rarible.

Along with these tasks, Playboy has launched its personal NFT market, which permits artists to showcase and promote their digital paintings as NFTs. {The marketplace} is constructed on the blockchain and offers a safe and clear platform for creators and collectors.

ETH complete market cap at $210 billion on the each day chart at

Playboy has additionally created NFTs as a part of their collaborations with different manufacturers and artists. For instance, they teamed up with streetwear model Supreme for a restricted version NFT drop that featured paintings by Takashi Murakami.

Along with these tasks, Playboy has expressed curiosity in exploring different Web3 applied sciences, comparable to decentralized finance (DeFi) and metaverse growth.

Playboy has additionally allowed Bitcoin funds for its TV providing and

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